Presented during Paris Fashion Week, Spring Summer 2025 collection, the advertising campaign for the new Ryder bag by Stella McCartney was released in November 2024.
The face selected for the new bag is that of the award-winning Australian actress Sarah Snook portrayed among the Ryder models and the horses always loved by the designer.
In the shots Snook presents the bag wearing Stella McCartney a saville row tailoring, knitwear and a novelty in the Miracle dress.
The new Ryder bag is cruelty free, hand made in Italy from recycled and grape-based leather and its shape was designed to remember and recall the shape of a horse’s nape and back.
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