The new collaboration between the Moon Boot and Adidas companies brings the former into clothing, strengthening the latter with a new product line. In his statements, the president of the Tecnica Group Alberto Zanatta highlights how it is an “immense pride that the Tecnica Group announces the partnership between adidas Sportswear and Moon Boot. Both brands have a long history that has made them highly identifiable worldwide and, as the Tecnica Group, we continue to strive to create innovative and high-quality products that can appeal to different types of customers. Entering the world of apparel for the first time is a significant milestone for Moon Boot and we are excited to collaborate with adidas Sportswear for this important opportunity”. While Aimee Arana, Global General Manager Sportswear & Training of Adidas, states how “this is an exciting moment for adidas Sportswear, as it is the first external collaboration for the brand and we are thrilled to have done it with a brand as iconic as Moon Boot. The capsule aims to combine sports performance and trendy style: the new generations are looking for functional fashion and we want to help them do it with safety and comfort. We can’t wait to see it on the streets”.
The capsule collection Moon Boot and Adidas consists of a series of looks including crop top leggings, parachute pants and an oversized cropped sweatshirt, not to mention footwear that combines the comfort of snow boots with the agility of running shoes.
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