Jean Paul Gaultier campaign SS 2024

Très Gaultier is the new Ready To Wear collection, Spring Summer 2024,  conceived by the Creative Director of the Jean Paul Gaultier Fashion House Florence Tétier.

Revisitations and updates for looks dedicated to the Women’s and Men’s Collection. As highlighted by Tétier, “This collection does not reproduce Gaultier’s iconic pieces but, rather, offers modern interpretations of them of the archetypes of the Maison”, continuing the analysis, “With TRÈS GAULTIER I wanted to question our fundamental principles and adapt them to the social and aesthetic changes that have occurred since their creation”.

In the campaign photos with models Tokischa and Amelia Gray it’s possible to unveil new silhouettes form a complete wardrobe.

In the video of the Advertising Campaign scheduled on 5 April 2024 ideated and created by Torso, Fashion and chaotic creativity, a mix of sensuality, that is: everything at Maison Jean Paul Gaultier. The Spring Summer 2024 collection thus comes to life, in a glamorous backstage.

Gaultier, Gaultier!!! and the surname becomes a dance refrain in his syncopated tuning. From 325 Rue Saint-Martin in Paris, headquarters of the Maison, Tokischa, Amelia Gray, Meng, Vladimir McCrary appear and the advertising campaign can begin according to Torso.

In the video detail, model Meng is the head designer of a highly creative Studio, while free spirit Amelia Gray poses right next to the Haute Couture section and so on. The actor and former model Vladimir McCrary becomes a point of union across the various sets and the Dominican artist Tokischa takes on different actions, as a terrible girl, in the fashion delivery of the SS 2024 collection at the Maison’s headquarters, until the role of creative director drawing and designing between two V-shaped legs. Summarizing, a continuous real evolution with stories and encounters characterized by the bizarre.

Starring: Tokisha Altagracia Pera, Amelia Gray, Vladimir Mccrary, Meng Jl, Alida Maria, Tjiki, Sokhna Cisse, Chris Bogaert, Sergina, Samor Amor, Camille Mervin-Leroy.

As credits: Creative Direction Florence Tétier, Directors TORSO, Fashion Georgia Pendlebury, Casting Julia Lange, Hair Charlie Le Mindu, Makeup Lucy Bridge, Nails Lili Creuk, Movement Director Malik Le Nost, Set Design Till Duca, Sound Design Chicken, Production Division, Post Production Nightshift. 

Out on April 5th, 2024, the Très Gaultier Collection is now available on JPG web site and  in exclusive list of retailers.